As the last rays of summer sunshine fade, we face that time of the year when everything is about pumpkin spice, scary decorations, candy, and of course, Halloween-themed marketing campaigns! 

Every year, both big brands and small stores compete with Halloween-themed marketing strategies to win customers over.

This is quite helpful, as October is a time when customers are more likely to spend, as they’re caught up in holiday festivities.

So even if your eCommerce business doesn’t sell Halloween-related merch, you can still use these holiday marketing ideas to boost your website traffic and increase sales.

You just need some out-of-the-box thinking and a sprinkle of seasonal taste.

Read on to discover some tips on how to incorporate Halloween marketing tactics to help you boost your website traffic this October.

1. Decorate your landing page with Halloween-themed elements

Just like physical stores decorate their windows to attract customers during holidays, you can try the same strategy for your eCommerce store.

Catch your visitor’s attention with colorful, dynamic, and maybe even scary graphics. 

Customize elements on your websites like a pop-up or a head banner that leads users to a dedicated landing page or a lead generation form.

Don’t overcomplicate things, as you will need to eliminate the elements once Halloween is over. Retouch your product images by adding Halloween-themed elements, which can be easily removed later.

A great idea might be to replace the background of your images with a Halloween-themed background.

The first step is to remove the background of your images. For that we recommend using PixelPro.ai. This will help you to remove the original background of your product images a lot faster.

After that you can add to your product images the halloween theme background of your choice.

Do you need help with image editing? Check out our advertising retouching services here.
PRO tip: Don’t forget to include clear calls to action on your landing page to remind visitors why they landed there in the first place.    

2. Host a giveaway or a user-generated content campaign

Halloween is a lot about showing your spooky side, and people love doing that. Also, everyone loves the thrill of contests, especially if they mean they might get something for free.

Take advantage of this to organize a Halloween contest on your site, or run a user-generated campaign where you ask customers to share pictures of their Halloween decorations or costumes. Remember that this should be something related to your brand, so you’ll use the content to boost your credibility and awareness.

In return, you can offer a prize, a discount or a voucher for your products. This is a great way to generate some buzz around your brand, engage customers and potential customers, increase website traffic and leads.

3. Give email marketing a spin

Creating an email campaign is another great way to generate buzz on Halloween. People who get into the spirit of the Holiday will be looking for good deals to catch - and not necessarily for Halloween-related products.

The point is to create an irresistible offer, wrap it up in a fun Halloween concept, and you’re good to go. Because it comes just once a year, Halloween is an excellent opportunity to create fun and engaging content that can lead to monster sales.

PRO tip: be careful to craft a subject line that will stand out. Your subscriber’s inbox will be filled with Halloween-related emails, so ensure you highlight your irresistible offer first and create a sense of urgency. 

Halloween wit and humor are welcomed, as they can make your customers smile - and that’s almost always a good idea. 

4. Halloween-themed product photos

Putting your product in various contexts can make it more relatable and desirable, and Halloween is a great time to give your products a dark twist.

Use Halloween image retouching to display product photography with a dark and creative twist.

If you already have professional product photography made in a photo studio, you can add a dash of Halloween mystery through a skilled photoshopping hand. 

Over to you.

So, what kind of tactics will you use this Halloween? Let us know how you will be taking advantage of the holiday to boost your eCommerce traffic.

Do you need an extra hand with Halloween image retouching? Drop us a line here.