Fashion is such a fascinating industry for several reasons: the glam, the lifestyle, the colors, and trends! And from a photography point of view, fashion images are the cross point between product and portrait photography, having the power to sell the product, the brand, and the lifestyle. In addition, they help by increasing desirability and sparking emotions, all with a dash of professional fashion retouching.
Whether you are working to improve fashion image editing for your fashion eCommerce or a client, read on to discover tips that will make your product photography worthy of appearing in a fashion magazine.
Make skin look natural.
Portrait retouching is a big part of fashion image editing, and you need to get it right. Whatever your skin retouching routine is, make sure you don’t exaggerate with smoothening or sharpness to maintain natural-looking skin.
Use Clone and Healing to remove any marks like pimples but don’t go too far like removing natural features like expression wrinkles or birthmarks because these are part of what makes your model unique.
You can learn more about skin retouching by reading our previous article.
Another photo retouching tip is that you should always pay attention to setting the correct skin tone. If you don’t create the perfect natural skin tone, your image will look fake and dull. Therefore, color correction is crucial, especially when using high resolution images for advertising or print.
Retouch clothing.
In fashion retouching, clothes and accessories need to look perfect. If you want to remove wrinkles from the clothes and make them look neat, the Liquifying tool will come in handy.
This feature helps you with minor edits like “ironing” clothes.
Remove distracting objects.
Photo shootings are unpredictable, but that doesn’t mean that your product photography has to be. Sometimes, people or objects may appear in your image background without you noticing, ruining the composition and drawing attention away from your main subject. Objects like this can be easily removed in Photoshop with the Spot Healing Brush, Patch Tool, or the Content-Aware tool.
If you want to remove everything from your background, you should try PixelPro.Ai. This tool will remove the background from your studio product photography automatically with the power of machine learning. Give it a try for free.
Dodge & burn.
This technique will help you fix issues like lightening or darkening specific image areas. By adding highlights and shadows, you can add dimension to your image. For a seamless effect, be sure to use a low opacity.
Start by creating different layers for Dodge and Burn edits so you can always go back to your original image if something goes wrong or if you need to make further adjustments.
Sharpen specific areas using a Sharpening Mask.
Applying an overall sharpening effect can be too much. An excellent way to apply sharpness to selected areas is through Lighroom’s Sharpening Mark. This will allow you to sharpen your subject without using the effect to the background as well.
Stay updated.
Photoshop keeps making significant additions to their feature list, and some features are not even that well known. So make sure you stay updated, watch tutorials and try out new fashion retouching techniques to improve your image editing skills. Well-edited product photography is a must if you want to succeed in the fashion industry, so keep learning something new every day!
Are you looking to outsource fashion image editing?
Our professional image retouchers can add the glam your product photography is missing! If you are busy further developing your fashion business, you can leave the fashion retouching tasks in the hands of professionals. You can be sure that we will enhance your fashion product photography and make it look perfect.
