The products you sell in your eCommerce deserve professional attention, especially when they are ready to be launched globally. So, Photoshootings, product photography, and product image editing have a significant say on how much you’re going to sell. Why? Well, this is the time to showcase your product’s best features, make them look trustworthy and desirable. So, in our experience, picking a reliable product photo studio is one of the most critical business decisions you’ll ever make.
Besides pricing packages, there are more things to consider when looking for a compatible partner for outsourcing product photography. Read on to discover some tips on choosing a photo studio that will help you skyrocket your eCommerce.
Evaluate the quality of their tabletop photography.
When hiring a photo studio or a photographer, you should look at their tabletop product photography experience. Dig deeper and look at their portfolio to see if they have a good understanding of lightning, positioning, props, and highlighting different types of products. The more examples you will see, the easier it will be to understand their level of experience in working with product photography projects.
Find a team with expert-level lighting skills.
The intelligent and creative use of photography lights can make or break product photography, and it might be the 1st indicator of a photographer’s experience. A reliable product photo studio has experts that know precisely how to set up lighting for the perfect product photography or portrait photography.
Lighting setup errors will hurt the outcome of your product photos and will create unwanted challenges for the team in charge of image retouching.
Look for extensive experience in image editing for product photography
Most photographers will say they are experts at photoshopping, but this might not always be the case, especially if you’re looking for a high-end result. On the other hand, if your need is basic editing like removing background or adjusting exposure, you won’t have a problem finding a professional to deliver.
But if you outsource image editing for flawless advertising-level product photography, remember to require examples of image retouching that will help you decide that they can deliver the kind of quality you are looking for.
Communication skills are crucial when outsourcing product photography
I can’t stress this enough, but communication is key to outsourcing, especially in product photography. The reason behind this is that you need to find proficient communicators that will fully understand your requests and your style to avoid disappointment.
For example, maybe your brand has a particular style or approach to colors that need to be considered in image editing. Without a transparent communication process, the photo studio won’t comply with your needs, and the results might differ from your expectations.
Clarity is essential, while providing examples of your style to the outsourced photo editor is a close second.
Look at portfolios
When you decide on hiring a photo studio, you want to ensure you got the right people to do the job. Looking at a studio’s previous work can give you a hint if they will meet the standards you are looking for. For example, check if they have experience shooting and doing image retouching for the kind of product you have or if they worked with similar brands to yours in the past.
How much are good product photos worth?
The disadvantage of selling products online is that your customers can’t interact with them, analyze them in detail or touch them. So high-quality product photography is essential to establish your product’s value proposition. That’s why fantastic product photos are an investment in your brand that you won’t regret.
Beautiful product photography combined with skillful image editing will add tons of value and credibility to your brand and help you stand out from your competition. And nobody can do this better than a highly professional photo studio.
Read the previous customers’ testimonials.
Reviews and testimonials are a productive way to do a background check before outsourcing product photography. If a photo studio doesn’t have any testimonials on their website, it could be a sign that they’re just starting out or that nobody had anything good to say about their services.
Over to you
Now you’re ready to make a decision! Remember that selecting a reliable contractor for your product photography is a process that might take a bit of time and research. Make sure you outsource product photography to someone who has the necessary skills to make your product look irresistible!
If you need a professional photo studio for your eCommerce, consider checking out our services and seeing our previous work.
We’d be happy to answer any of your questions, so don’t hesitate to drop us a line here.