Image optimization is about reducing the file size of your images without sacrificing quality so that the loading time of your website is as fast as possible.  In the age of e-commerce, every online store needs to focus on image optimization, either to reduce page load time or to get your product images to rank on Google and other image search engines. As a result of new technologies and updates to search engine algorithms, images are now a focal point to any effective SEO strategy and image optimization should be a top priority for any marketer, particularly marketers looking to convert visitors to buyers on their website. Images that aren’t optimized can negatively affect site performance, and therefore, if you want to improve your conversion…

If you want to understand the importance of shadows, just think about it like this: if there’s no shadow, there’s no light. And if there’s no light, there’s no life. You can take it literally, or to keep it in our area of expertise, think about light and shadow as the seasoning of image editing that can give life to an image.  Shadowing is a photo retouching must-have. It adds depth, composition and ultimately, it helps your images tell a story and keep your customers engaged as they browse your website (and hopefully persuade them to spend some money). When done right, shadows boost the quality of an image, making it look sharp, professional, glossy, and irresistible, all the features you’re looking for in your…

Getting your products noticed is the first step to making a sale. When the first impression is all you have (no, customers won’t offer you a second date), you must deliver to the expectations and exceed them. In this article, we have some product photography tips to get your Amazon products in your customer’s attention and increase your chances of closing the deal. Standing out on a channel with more than 2 million sellers is not easy, but not impossible either. Follow these product photography tips and try to put extra effort into your photos. We assure you that you will notice a change in your sales in a short time. Why does product quality photography matter? Other than the usual “an image is worth…