Notes from the studio.
What we're learning about post-production, AI, and shipping imagery at scale.
In-house vs outsourced product photo editing: a buyer's decision guide
A buyer's guide to in-house vs outsourced product photo editing: real costs, control, consistency, the hybrid model and what to ask a retouching partner.
Product photography mistakes: what retouching can fix, and what it can't
Seven common product photography mistakes, which ones retouching can fix in post, and which ones need a reshoot. A practical guide for e-commerce teams.
Ghost mannequin photography: why the shot you did not take is why it looks wrong
Ghost mannequin fails in post because of what happened on set. What the interior shot is, why the neck joint breaks, and how to brief a shoot so it works.
How to choose a retouching partner: what actually predicts year five
How to choose a retouching partner: the questions that predict year five, from a studio with a 15-year client relationship and a 13-year one behind it.
Jewelry retouching: what actually matters when the product is a one-of-a-kind piece
What separates real jewelry retouching from $0.99 batch editing: facet integrity, reflection judgment, certified color, and focus stacking. 20 years of it.
Most PDP video statistics are not measurements
The conversion numbers quoted for product page video are mostly vendor benchmarks, marketer surveys, or correlation. What a real test looks like instead.