Creative photography trends to follow in 2023

As we have discussed in other articles on our blog, photography trends awareness is a key attribute of a good photographer. It helps you understand people and clients better, makes your stock photography relevant, and helps you stand out in the crowd. From the trends generated by the global pandemic (self-portraits, still life, drone photos) to AI-powered photography and image editing, trends can inspire new ideas that will boost your credibility as a visual artist.

In the ever-evolving world of photography, staying updated with the latest trends is crucial for photographers who want to stay ahead of the game. As we enter the exciting year of 2022, several emerging trends are reshaping how photographers approach their craft. From experimental techniques to innovative equipment, let’s explore the creative photography trends that are set to dominate the scene in 2022.

So, as we dig into the first part of 2022, let’s look at some photography trends you can use this year to wow your clients and grow your portfolio, no matter your niche.

Vertical, mobile-ready images

This year, the already accelerated trend from the marketing and tech industries has exploded even more. Mobile devices are dominating over desktops, so in 2022, even photography has to become mobile-oriented. eCommerce needs to be optimized for mobile, so advertising images have to keep up with the pace. Even more, the trend was accelerated by social networks, including Instagram, YouTube, TikTok, and others that are mobile-first.

Smarter image editing through machine learning

Creatives are now more than ever encouraged to express themselves due to the available technology that makes it easy for everyone to create professional-looking images. For example, transparent backgrounds can be easily achieved through AI-powered photo retouching tools like this one. Similarly, Photoshopping features are enhanced by AI, meaning photographers will spend less time editing and more time creating.

Real people with real emotions

Raw, authentic, and candid images of people expressing feelings are a significant trend in 2022. You can follow this trend by capturing self-portraits or photographing people around you, like roommates, friends, family, or even pets!

Unedited photos also increase in popularity as more photographers want to share raw and unfiltered beauty. The good news is that photoshopping skills aren’t mandatory anymore.

Surprise vibrant colors

Color is one of the most in-demand requests of photography in 2022. Vibrant colors bring life to images in all domains – from street photography to food, culture, fashion, and the environment.

When people live dull, stressful lives filled with uncertainty, color boosts confidence, energy, and optimism. 

On the other hand, images with transparent backgrounds leave the photo open for creatives to explore different approaches and play with color, so don’t be selfish in letting others.

Cultural diversity

This year, images that showcase different ethnicities, sexual orientations, capabilities, beliefs, religions, or body types are growing. Photographers need to become more inclusive and represent groups and minorities that are sometimes overlooked. So pack your photography lights, explore different countries and regions, and learn more about the world.

All consumers want to identify themselves in commercial images, so diversity and authenticity will be increasingly popular in the following years.

Embrace the bird-eye view: drone photography.

Drone photography has been gaining popularity in recent years, and in 2022, it’s expected to reach new heights. Drones equipped with high-resolution cameras allow photographers to capture breathtaking aerial shots, opening up a new perspective on landscapes, architecture, and portraiture. With improved stabilization and advanced flight features, drone photography offers endless possibilities for creative expression.

Advancements in technology have made drones more accessible, smaller, and smarter. So, it is no surprise that more photographers include drone shots and videos in their advertising image portfolios. This is your chance to get creative with aerial photography and create different perspectives for your niche. 

So, what do you think about these six photography trends for 2022? Then, try to implement them in your projects this year, and let us know how they turned out!

Let us do the work for you if you need an extra hand! Our team can take care of the photo shoot, make selections, and process images based on your guidelines. If you only want to take your existing photography to the next level, we can help you with photo retouching services to keep your focus on staying creative.