Product photography is a powerful tool for showcasing your products and capturing the attention of potential customers. As we enter 2023, it’s crucial to stay updated with the latest trends and techniques in this ever-evolving field. Instagram, with its visually captivating platform, continues to be a valuable source of inspiration for product photographers. In this article, we present 5 Instagram accounts to help you elevate your product photography skills and gain fresh insights for the year ahead.

If you are in the product-based industry, you already know that you need a lot of good content. The urgent need for quality product photography is not only for your eCommerce but also for your social media channels and all of the other media channels.

Investing time, energy, and resources in your product photography and image editing will make your brand stand out and eventually build trust and convince customers to buy.

We also want to help you stay inspired and be on the top of your industry with professional photography; we curated 5 Instagram accounts that you should follow for new ideas and best practices.

Karl Taylor – product photography

Expert in commercial and advertising photography, Karl Taylor is a guru in everything related to product photography. His channel is filled with inspirational content, and his website is an excellent resource for educational materials.

With +25 years of background in product photography, he has worked with some of the biggest global companies. His qualities? Very precise attention to detail and exquisite control of light. He has mastered everything from advertising, beauty, and fashion to commercial photography.

Evan Naka – product photography

Evan Naka’s Instagram, TikTok, and Youtube channels are great inspirations for fun and creative ways to uplift your product photography. His out-of-the-box thinking will free your imagination and open new ideas for your next photo shoot. In addition, you will see that his techniques result in images that make the featured products extremely desirable, if not irresistible. 

Pete McKinnon – product photography

This Canadian photographer and videographer can make any product look cool. His consistency in image editing makes his feed look premium, and the natural placements of products are the go-to technique for Instagram product images. In his pictures, products are placed in a very natural setting, making them sexy and alluring.

Holy booth studio

This small English studio focuses on helping indie businesses grow their brands through creative images and videos. Their feed is colorful, imaginative and features examples of good practices in product photography and image retouching.

Belvaphilips Imagery

This Lagos-based creative content studio will inspire you to experiment with bright colors, shapes, and textures to elevate traditional product photography into a truly mesmerizing experience for the eyes. On this Insta feed, you will see examples of image retouching at its finest for various types of products.

Bottom line.

In the fast-paced world of product photography, finding inspiration and staying current with the latest trends is vital. With these five Instagram accounts, you now have access to resources that will help you elevate your product photography game in 2023. 

From expert tips and creative compositions to image editing techniques and behind-the-scenes insights, these accounts offer a diverse range of content to inspire and inform you. So go ahead and follow them to unlock a world of possibilities for your product photography journey. 

Remember, staying inspired and continuously learning are key to capturing breathtaking product images that leave a lasting impact on your audience. Embrace the power of these Instagram accounts and embark on an exciting adventure to take your product photography to new heights.

In 2023, consumers are looking for shortcuts and quick ways to gather information, mainly through images and videos. Besides acting as a window from your eCommerce store to the world, product images demonstrate and verify the qualities of your products, offer context, and build trust.

As images create the first impression for your brand, creating professional photography and original content will be the tipping point as to whether your consumers will keep looking and make a purchase or they will go looking for something else.

Do you have an idea, but you need help implementing it? Why not collaborate with a professional photography and image-retouching studio? If you’d like to brainstorm together, please drop us a line here.