“Master your strengths, outsource your weaknesses.”

 (Ryan Khan, Founder of The Hired Group)

What do you think about this idea? Do you have enough time to make your business thrive, or are you focusing on outgrowing your weaknesses? In the photography business, the dilemma of whether you should outsource photo editing or do it yourself pops up more often than you’d think.

If you’re struggling to make a decision, think about why you decided to get into the biz in the first place: Did you want to spend time shooting, getting creative, and positioning yourself as an expert photographer, or did you want to amaze the world with your image editing and image retouching skills? We guess that most photographers started a business to follow their passion for capturing amazing shots.

In this article, we’ll discuss in-house vs. outsourced product photo editing, hoping to make it easier for you to make the best decision for the future of your photography business.

Why outsourcing product photo editing is a good idea.

• Great performance is rarely achieved by one person alone. Great things are done by a team of people working together towards the same objective. And truth be told, you might not have the physical time to do all it takes to sustain your photography business. If you outsource image editing, you will take a big task off your list, so you’ll have enough time to dedicate to photography, interacting with clients, and growing your business.
• Another big pro in favor of outsourcing is that you can collaborate with an expert specializing in photo editing. An expert will be very flexible in understanding your style and help you cover image retouching needs without compromising your identity as a photographer. On the other hand, if you hire an in-house photo editor, you must invest time and energy in training them to trust them with your photoshopping fully. 
• Every photoshoot is different, bringing new situations and lightning challenges, so many steps exist in editing images to get a perfect result. Sometimes, the list of edits can become overwhelming: background removal, shadows, white balance, exposure, contrast, skin retouching, teeth whitening, resizing, and converting – to name a few.
• Outsourcing increases turnaround time – which is crucial to keeping your customers happy. The faster they get their product photography or portrait photography ready, the more satisfied they will be with you (increasing your chances of getting contracted again). In addition, if you don’t have to worry about image editing for every client, you will have a better-streamlined process and be able to deliver and not miss deadlines.

In-house image editing Pros & Cons

• If you want to be more in control of the creative process of image retouching, you might consider hiring an in-house editor. While this might sound like a good idea, remember that there are some pros & cons to this as well.
• Quality image editing takes time, so keep this in mind when deciding and try not to compromise on quality, as this will damage your reputation fast. 
• A good thing about in-house image editing is that you have complete control over the creative projects. For example, if you want your images to be retouched in a very particular way, in-house image retouching might be a good idea.

To sum up…

Product photo editing is often outsourced to avoid repetitive tasks like removing backgrounds, creating masks, skin retouching, or rasterizing. It can all be outsourced to a company that will do this for you fast. 

Outsourcing your photo editing needs is a good idea if you focus more on profit-generating tasks, keeping your process streamlined, and having a faster turnaround. This will lead to more satisfied clients and more time for you to develop your business further. 

If you value the creative process more than anything (which we get), then hiring an in-house editor might be your answer. But even if you do have the resources in-house, you can save your team from dreadful repetitive tasks and engage them in other creative tasks that bring real value to your business.

Do you want to outsource image editing to a team of experts? Don’t hesitate to contact us here.