About

The studio brands call when the work has to be right.

Since 2006, Web Future Studio has been the studio ambitious ecommerce brands call when the work has to be right. Retouching, AI content, video, and optional CGI for brands in the US, Europe, Asia, and Australia. One team, one founder, every campaign.

Alfred Dunner logo
Anne Klein logo
Bonobos logo
Centric Brands logo
Dior logo
Gerber Childrenswear logo
Glow Recipe logo
GUESS logo
Hobo logo
Jennifer Fisher logo
Jessica Simpson logo
Johnnie-O logo
Karl Lagerfeld logo
Kindthread logo
Lugano Diamonds logo
Ming Yu Wang logo
Norma Kamali logo
ONE Jeanswear Group logo
OSAY The Label logo
Parachute logo
Revance
Sam Edelman logo
Solika logo
Splits59 logo
Steve Madden logo
StriVectin logo
SuitShop logo
Tommy Hilfiger logo
white + warren logo
Zodax logo
The story

Twenty years of getting the frame right.

Web Future Studio was incorporated in 2006 in Bucharest. Since then the studio has grown alongside long-term US fashion and beauty clients, holding one standard across campaign after campaign.

The AI practice was added as an amplifier, not a pivot. It speeds the workflow where it can; senior retouchers still finish every frame. The studio is Bucharest-based, with clients worldwide, and it has never chased headcount over craft.

By the numbers

Verified facts, no counters.

Since 2006
In post-production
15 years
Longest client relationships running
Over 350,000
Images for a single client (GUESS)
US, EU, Asia, AU
Brands across four regions
How we work

Three things we will not compromise.

Senior eyes on every frame.

No junior-only queues, no offshore farm-out. The people who decide whether a frame ships are senior retouchers.

AI as amplifier.

Cutting-edge AI tools and expert retouchers pair to deliver the images clients want.

Time tracked to the second.

Production hours are logged and reported per project, so you know exactly what your work took.

Leadership

One founder, on every engagement.

Viorel Leganaru, CEO of Web Future Studio

I have been working in web and creative since 2003, and I incorporated Web Future Studio in 2006. Two decades in, I still lead the scoping call on every new engagement and stay close to the senior creative work through delivery. When you book a call, you are booking time with me.

Viorel Leganaru, CEO

Behind the frames is a senior retouching bench that has worked together for years. We staff for craft, not headcount, and the same small group of senior retouchers runs the work end to end.

Recommendations

What it is like to work with us.

“I have worked with Viorel and his team on dozens of projects for retouching HOBO photography assets. Their output of work is consistently top quality, and deliverables are returned in quick turnaround times.”

Karsyn deGast
Marketing Associate, HOBO

“Here at Guess Inc. we have been working with Viorel and the Web Future team for 5 years for our Photo Editing needs. The Web Future team is extraordinary with their efficiency and customer service. Viorel truly understands individual clients needs and takes great strides to deliver consistent results. The retouching quality is exceptional and Viorel always finds a way to make a tight deadline work! Images are delivered on time and within budget.”

Christina Dropo
Photo Studio Manager, Guess Inc.

“Viorel and team are my go-to for all things retouching, resizing, and more! You can't beat their quick turnaround times along with their attention to the littlest details. Their process is streamlined and they can execute on specific requests. I am an extremely happy customer for many years and will continue to use Web Future Studio. Thank you!”

Nicole Grossi
VP, Direct to Consumer Platforms, FanCapital, Williams Racing

“The overall quality, project timing and cost have far exceeded all of our expectations based on working with other editing agencies or platforms. Viorel and his team are so incredibly responsive and deliver exceptional quality.”

Jeanne Foley
Co-Founder & Co-CEO, SuitShop

“Web Future Studio handles all of our high volume ecommerce retouching needs for multiple brands. They do an excellent job and always deliver on time if not sooner than requested while the quality always staying consistent.”

Juliana Mathewson
Senior Director of E-commerce, Alfred Dunner

“Web Future does a great job handling our high volume e-commerce retouching needs. They are organized, efficient and communicative and their output is consistently quality.”

Johanna Fronek
Director of Marketing, Creative Services, ONE Jeanswear Group

“Working closely with Viorel and his team has been a game-changer for our e-commerce studio. Their knack for retouching takes our images from good to jaw-dropping.”

Juliana Pessoa
Senior Manager, Creative Operations & Production

“Viorel and his team have consistently delivered excellent retouching, enhancing our photos while preserving the authenticity of the original shots. They are responsive, and have always been able to work with us if a project shift happens unexpectedly.”

Alyssa Burnham
Strategic Creative Director, StriVectin

“Their ability to enhance images while maintaining a natural look is exceptional. Their turnaround times are fast, they meet deadlines reliably, and the quality of work is always top-notch.”

Emily Pettijohn
Senior Graphic Designer, Norma Kamali

“Viorel and Web Future Studio were an indispensable partner, delivering flawless retouching work that consistently elevated our visual storytelling. Their attention to detail, speed, and professionalism made them a trusted resource for every project.”

Alex Orley
Partner, Snowdaay

“Viorel and his team do an amazing job handling our ecommerce retouching needs. They are organized and communicative throughout the entire process, meeting any deadline in a timely and efficient manner with high-quality work. Would highly recommend Viorel and his team!”

Maura O'Reilly
Graphic & Digital Design, White & Warren

“I've worked with Viorel and his team for retouching many occasions. He always communicates simple and effective way. I love how he understands the subtlety of commercial photography. The results have been spot-on, which saves a lot of time of going back and forth. I highly recommend Viorel and look forward to working with him more in the future.”

Masato Onoda
Freelance Fashion & Editorial Photographer

“Viorel and his team are a great company to work with. We have worked together in several projects and they always deliver superior quality, they are reliable and have great communication.”

Aldo Chacon
Creative, Fashion & Culture, WildGoats

“Viorel and his team are so talented and responsive. We have worked together on several campaigns now and I cant recommend him enough!”

Kenza Fourati
Luxury & Fashion Brand Strategy, OSAY THE LABEL

“Viorel is an incredibly efficient & reliable retouching partner! I have been working with him & his team on and off for the past few years and cannot recommend him more! I highly recommend him for all editing & retouching needs!”

Suzanne Darcy
Creative Producer & Art Director, Glow Recipe

“As the Studio Manager of a high-volume eCommerce product and lifestyle photo studio, I needed a reliable resource for fast, skilled photo retouching. As if by fate, Viorel reached out to introduce himself and offer the services of his company, Web Future Studio. From that day on, they have been my go to photo retouching service. Using Web Future's services has made our workflow more efficient and has significantly reduced the time it takes to get images ready to go live online. Viorel and his team worked with me to meet the standards needed for our company and they have consistently achieved it. They continue to be our retouching team on product photography as well as on-figure imagery, and do all of our skin retouching, image cleanup, product color correcting, image composites, and anything additional we may need, including lengthening pant legs and sleeves of garments. Viorel is extremely responsive, professional, and kind. He takes pride in meeting our image needs, has a talented team of photo retouchers, and they provide amazing customer service. Anyone needing a talented, reliable, image retouching service should look no further and establish a relationship with Viorel and his team at Web Future. They will be a game changing resource for your studio!”

Angela Bowen
Kid's Fashion Photographer and Studio Manager, Gerber Childrenswear

“I've had the pleasure of working with Viorel and Web Future Studio for over a year now. Great team, very responsive and professional. The retouching they offer is overseen by veterans in the field. There's nothing they cant do!”

Pierre Letessier
Executive Producer, Plainsight Studios

“We have been working for 4 years with Web Future Studio on photography and editing for NISSA product images. I am a very flexible, experienced team, focused on results, an aspect we care about a lot. Anyone who needs a partner in the area of photography and image retouching can count on the Future Studio team.”

Maria Panciu
Marketing Manager, NISSA

“Viorel and his team have become a valuable resource for us and for many of our clients with beautiful, skilled and super quick turnarounds for retouching and file management.”

David Yassky
Principal & Co-Founder, Driver Digital

“I HIGHLY recommend Viorel & his team. They are professional, quick and efficient. They are a crucial part to my workflow.”

De'Arius Franklin
Product Photographer, Division Road, Inc.

“Viorel is one of the most valuable people I have ever met and a fantastic person to work with. He thinks on the cutting edge of leadership, teamwork and technology. Viorel leads by example and many people find his dedication both inspiring and motivating. Result driven, experienced and efficient team player, Viorel is an inspiration because of his passion to strive for the best. He is reliable and very goal-oriented, he has vast knowledge and is thorough. Viorel is a highly engaged leader, dedicated to his team and committed to always deliver high-quality results, on time and flawlessly executed. A natural leader who knows how to bring the best out of each person, come up with more efficient solutions and develop different amazing projects. His energy to make things happen, his impressive work ethic and expertise make him one of the best in his field. If you need a highly committed expert, someone to deliver under pressure, no slip-ups, just results, Viorel is your go-to person!”

Ana Pirvuta
Product Management & Strategy

“From our first interaction, Viorel has always prioritized getting our team the highest quality retouching work at the most competitive rates. He's incredibly responsive and open to feedback, always without ego or pushback. The quality of his team's work continues to evolve and improve to even higher levels as he learns about and understands our brand and aesthetic. Additionally he's responded nimbly to our team's changing retouching needs as we've increased our shoot volume. I can't recommend Viorel and Web Future enough.”

Chris Jurgensen
Creative Director & Operational Leader, Kindthread

“i highly recommend viorel he is a professional, client oriented, easy to work and very responsive”

Maria Lucia Hohan
Designer

“I have had the pleasure of working with Viorel during my time at Steve Madden. I can say without a doubt that he is efficient, attention-detailed and always willing to help. He has helped me with coding a homepage and making sure it functioned properly, setting up A/B tests on the website and always delivered. Viorel takes pride in his work, is professional and super organized. As fashion retail is, we worked in a fast-paced environment with in the moment changes and Viorel was able to minfully approach the problem, formulate a solution quickly and execute flawlessly. He's a valuable asset and adds great value to any team or business.”

Allison Vecchio
Design Director

“Viorel and his team are extremely professional, efficient, and always responsive. I've used their services a few times now and have been very satisfied.”

Anna Zemlyansky
Senior Design Creative

“Viorel and I worked together for a long time while at Steve Madden. His team's development work and photo retouching abilities were great and their turnaround was quick. They processed tons of images for Steve Madden, Betsey Johnson, Superga and Dolce Vita on a daily basis. These images were used across various marketing platforms, especially for ecommerce. He and his team did a lot of site design and development work as well and everything they produced was always well thought out and executed. He was a pleasure to work with.”

Lisa Safdieh
Senior Director of Ecommerce & Digital Marketing, Sam Edelman

“Viorel and I worked together for 13 years on SteveMadden.com and with any website issues happen at all hours, Viorel was always available to help and get images or copy changed or get a fix live. He is very resourceful and reliable. I highly recommend him.”

Alyse Nathan
Customer Service & Operations Leader

“Viorel is a skilled photo retoucher. He works fast and is affordable.”

Sammy Dierickx
Creative Freelance Producer

“I've been working with Viorel for a few months now for our website. He does high-end photo retouching, digital image processing, and editing. He's fast, highly skilled and always get us what we need.”

Marie Saeki
Takamichi Beauty Room

“I can say definitively, having worked with Viorel for nearly eight years at Steve Madden, that he is as talented and professional as anyone I've had the pleasure of working with in my career. His communication skills and intuition are unparalleled, as is his proficiency in a number of trades, including (but not limited) to photo retouching, image editing, digital image processing and photoshop. He is highly organized and his work ethic is an inspiration to the entire eCommerce team.”

Daniel Tinucci
Senior Digital Designer, J.Crew

“Viorel has been awesome to work with. Working with countless clients on photoshoots and creative services, he has officially become my go-to for retouching. Not only has he been able to take on some challenging tasks (i.e. replacing black sparkle to a gold lame when the wrong item was used to swapping heads, skirts ... you name it) but he provides clear deadlines, processes, expectations and super receptive to feedback.”

Carly Aimi
Brand, Marketing & Creative Direction

“Viorel has been instrumental in helping my company retouch images for both web and editorial usage. I work for a company that owns fashion brands, and we produce all ads in house, so it's been vital to our operation having a retoucher we can trust. We've given tight turn-around times, and large batches of images that needed a lot of work, and Viorel and his team have saved the day many times. I couldn't recommend him enough for editorial or web retouching!”

Brit Collins, MPS
Senior Creative

“I have been working with Viorel and his team at WebFuture for over two years. We have done over 150 jobs together ranging from high volume e-commerce to wildly demanding print campaigns. He is easy to get in touch with, very knowledgeable and understanding of my business' and clients' needs, and does excellent work. I have sent him complicated head swaps for group photos, cosmetics still life images with fingerprints all over the product, and some very complex and detailed retouching notes. On some shoots, I'll send him the RAW photos and have him adjust and process the images. Viorel is a true professional; the techniques he uses on my photos are the most up to date and correct workflows. He does not cut corners like some other post-production teams I have worked with in the past. Sometimes we collaborate before a shoot to discuss the best approach, so shooting and retouching work seamlessly together. Viorel and his team has never let me down; he handles 100% of the retouching that I can't do in-house. In addition to consistent quality, he has never once in 2 years been late. I'm very grateful we were connected by a mutual client years ago. Thank you Viorel.”

Ryan Slack
Expert Photographer

“Viorel has done a large amount of retouching for me with fashion on-figure model photos as well as still life and all of the work is extraordinary.”

Jeremiah Wilson
Jeremiah Wilson Photography

“I can highly recommend Viorel and his staff, they do amazing retouching and are extremely reliable. They have worked on everything from portraiture to still life to fashion campaigns for me and I've never been disappointed!”

Robert Bomgardner
Photographer & Studio Owner, Manhattan

“Viorel and his team always do an excellent job handling large batches of high-end retouching, often with quick turnarounds. They are always quick to respond and easy to work with to make sure we are happy with the results. Highly recommend his team for any retouching project.”

Jeremy Smetana
Senior Art Director, White + Warren

“Viorel leads a highly skilled team of web designers and photo retouchers. The high quality of his work in high-end retouching, digital image processing and image editing is the reason why we have been working with him for over 4 years. Viorel provides us with everything we need: quality, speed, customer service and responsiveness. I highly recommend him and his team!”

Julie Agashiwala
Director of Operations, Café Joyeux US

“During my leadership as President of Ecommerce and Customer Experience at Steve Madden, Viorel and his team was instrumental in helping me and my team establish a market leading position for the company in the digital space. He is a tireless worker and extremely talented professional who brings great vision and project management expertise to all that he does. He has the ability to take a good idea and make it great through flawless execution.”

Drew Koven
President of Ecommerce & Customer Experience, Steve Madden
Video

Hear it from our clients.

Video testimonial from Angela Thompson
Angela Thompson Gerber Childrenswear
Video testimonial from Ryan Slack
Ryan Slack Day Light Studio
Video testimonial from Lisa Safdieh
Lisa Safdieh Sam Edelman
Video testimonial from David Yassky
David Yassky Driver Creative
Video testimonial from Kenza Fourati
Kenza Fourati OSAY THE LABEL
Video testimonial from Chris Jurgensen
Chris Jurgensen Bonobos

Web development lives at our sister practice, webfuture.ro.

Twenty years in. Still picky about every frame.