How we actually use AI.

Fashion campaigns, e-commerce and PDP, beauty and skin, ghost mannequin, and color and tone matching across product runs, marketing images, editorials. Senior retouchers on every project, no offshore farm-out, no junior-only queues. Most of our volume is fashion and beauty, with home, accessories, and activewear in the mix.

Cutting-edge AI tools and expert retouchers pair to deliver the images and videos clients want. Concrete use cases include image generation, lifestyle scenes, editorial campaigns, image-to-video PDP motion, wardrobe and colorway synthesis, campaign concept boards, and AI-assisted retouching that shortens the workflow without losing craft.

Post-production for ecommerce campaigns, PDP motion, and social cutdowns, plus color grading. The same team that retouches your stills handles the video grade so the campaign reads consistently across formats. We don't shoot video in house; we partner with directors and DPs you bring or that we recommend.

Yes, we do provide CGI services through our partners. For projects that need CGI now, email office@webfuturestudio.com and we'll look into how we might help you with your project.

Yes, and it's a meaningful share of our work. We've worked with Glow Recipe, Strivectin and Revance among others on beauty-grade retouching. Skin texture preserved, tone honest, product clarity sharp, no plastic finish. Beauty batches are smaller than fashion campaigns by design; the craft density per image is higher.

Yes. Ghost mannequin is one of our core retouching modes for apparel e-commerce. Clean composites, consistent angles across a run, symmetry, accurate fabric color across SKUs. Volume work or one-off campaigns, both fine.

Yes. The same team that retouches your stills handles the video grade, so a campaign is visually consistent across formats. One point of contact, one QC pass, one color reference across stills and motion.

Book a 15-minute call with Viorel via the Talk to Us button on this site or send us an email if you prefer a conversation over email. We scope the project, understand timeline and volumes, and you have a quote within 24 hours. We can also provide a test batch so that we can align our understanding with your specific requests thus we can provide a more accurate and realistic quote.

Most projects start right away. Rush starts are often possible too, depending on your timeline and our current queue. Tell us the deadline and we'll be honest about whether we can hit it. We'd rather pass than overpromise.

You have a direct line to both our communication manager and Viorel. Most of the day to day runs over email, and for anything urgent or specific we set up video calls that run through the project. We prioritize rush requests as they come up, and if your timeline shifts we adjust to hit the new dates. We can also send completed assets daily, so you can start using them on your site and campaign materials as soon as they're ready.

A rotating stack, chosen per project. The point isn't which model; it's that cutting-edge AI tools, expert retouchers, and video editors pair to deliver the assets clients want. We use AI where it shortens the workflow, such as variant generation, content and object replacement, and motion extension, then pair it with our expert retouching and video editing.

No. AI is an amplifier, not a substitute. The calls that decide whether a frame ships are still made by senior retouchers and our QC team. Cutting-edge AI tools, expert retouchers, and video editors pair to deliver the assets clients want. That's our model, and it's what keeps the results top notch, so we're not planning to change it.

You do. By default, all final deliverables we produce for you, including AI-assisted or AI-generated frames, are yours under work-for-hire terms. We don't retain rights to use your imagery in our portfolio without your written permission. Specifics live in the project agreement we send before kickoff.

Yes. Beyond the work already featured on our site and social channels, we keep a demo reel of multi-client examples that aren't publicly attributed. Book a call or send us an email and we'll walk you through it.

We don't train models on your data. The AI tools we use run as inference services, not training pipelines. Any prompts and reference imagery you share stay in your project workspace for the length of the engagement, then are archived per the retention policy in your contract. Nothing of yours feeds a public model.

Yes. The US is our deepest bench, in fashion and beauty especially, but we work with brands across Europe, Asia, and Australia.

We're based in Bucharest, which is 7 hours ahead of New York and 9 hours ahead of Los Angeles. In practice, US clients send us work at end of day and have results when they wake up. EU clients overlap most of the day. APAC clients get a morning-window team that overlaps Sydney and Singapore business hours.

All client communication runs in English. The team is fluent. The Romanian-language site at webfuturestudio.ro is for our local market and the web-development sister practice; the production team works in English regardless of where you are.

Long-term anchors include Steve Madden, GUESS, Jones New York, Norma Kamali, Glow Recipe, Splits59, HOBO bags, Jennifer Fisher, ZODAX, Centric Brands, Johnnie-O, Strivectin, and Revance, among others. We have a mix of fashion, beauty, accessories, and lifestyle.

Web Future Studio was incorporated in 2006 in Bucharest. The team has been doing post-production professionally for two decades. Our oldest active client relationships run for more than 15 years; the typical engagement is multi-year, not project-by-project.

Yes, on a project-by-project basis after the first scoping call. We don't publish a contact list of references publicly because we'd rather not have our clients fielding cold calls. Tell us which industry adjacency matters to you and we'll line up a relevant reference.

Yes. The Work section of this site has examples of our work. For deeper review tied to your specific brief (we'll show samples that match the kind of work you need), book a call and we'll put together a tailored review pack for you.

Yes. We sign your NDA or send ours, whichever your team prefers. Most engagements are NDA-covered by default. If your project includes prerelease product imagery, embargoed campaigns, or competitive sensitivities, we expect an NDA up front.

Most clients want layered PSDs or TIFFs for the working files, plus flattened JPEGs or PNGs at multiple sizes for web and campaign use. We deliver other formats on request.

However works best for you. We use WeTransfer, Google Drive, Frame.io, Dropbox, Box, or FTP by default, and we adapt to whatever your team already uses.

Digital files only. Most clients receive work through WeTransfer, Google Drive, Frame.io, Dropbox, or Box, and we adapt to whatever your team uses. For high-volume e-commerce we can set up a project-specific delivery folder so every batch lands in the same place. We don't ship physical media, and the approval and download flow is laid out in your project agreement.

Yes. Many of our long-term relationships started with a photographer recommending us, and we still take work referred by senior photographers. We don't publish a preferred-photographer list, but we'll happily refer photographers to a brand when the brief asks.

Viorel Leganaru, CEO. He's been working in post-production since 2003 and incorporated Web Future Studio in 2006. He leads scoping conversations on every new engagement and stays involved on senior creative projects through delivery. The Talk to Us button on this site books time directly with him.

A senior production team focused on retouching, AI content, and video, plus a sister web-development practice at webfuture.ro. We staff for craft, not headcount: most projects are run by the same small group of senior retouchers who've been together for years. Specifics about who works on your project are on the table on the scoping call.