Services / Retouching

Retouching that holds up at campaign scale.

Fashion, e-commerce, beauty, and ghost mannequin. Senior retouchers on every project since 2006.

Modes of work

Fashion, product, beauty, ghost mannequin, and color, handled as one craft.

01

Fashion campaign

Editorial and campaign retouching where a season's look depends on consistency across every frame. Skin, fabric, color, and composition finished to the brand's standard, not a generic one.

Best for: seasonal campaigns, lookbooks, editorial sets.
02

E-commerce and PDP

High-volume product and on-model retouching with same-day or next-day batch starts and delivery in days, not weeks. Consistent crops, color accuracy across SKUs, marketplace-ready specs.

Best for: weekly drops, 100+ image batches, marketplace compliance.
03

Beauty and skin

Beauty-grade retouching where texture stays real. Skin reads natural, product reads clean, no plastic finish. Smaller batches, higher craft density per image.

Best for: skincare, cosmetics, fragrance, close-up campaigns.
04

Ghost mannequin and color

Clean invisible-mannequin composites, consistent angles across a run, accurate fabric color across SKUs. Color and tone matching across product runs is handled here.

Best for: apparel e-commerce at volume.
Proof

Long relationships, led by duration.

GUESS
E-commerce and campaign retouching since 2011. Over 350,000 images across about 2,000 productions.
Read the case
Norma Kamali
Fashion and campaign retouching since 2019. Over 50,000 images across 80+ production cycles.
Read the case
Glow Recipe
Beauty-grade retouching since 2022, across 160+ productions.
Read the case
Splits59
Activewear campaign and PDP retouching since 2021, across 60+ production cycles.
Read the case
How an engagement runs

Five steps, retouching-specific.

01

Scoping call

Volumes, looks, deadlines, in 15 minutes.

02

Quote

A quote within 24 hours.

03

Pilot batch

A pilot batch to lock the look. Style guide captured per client.

04

Production

Batch cadence agreed up front. Daily delivery on high-volume runs, weekly checkpoints otherwise.

05

Delivery

Via Frame.io, Dropbox, or your stack. Layered PSDs plus flats in the sizes you need.

AI in the workflow

AI shortens the routine passes. People make the calls.

Cutting-edge AI tools and expert retouchers pair to deliver the images clients want. AI handles routine cleanup and extension where it saves time; senior retouchers make every ship or no-ship decision and finish every frame by hand.

Explore the AI content practice

For photographers

A retouching partner who protects your work.

Photographers: many of our longest relationships started with a referral from someone behind the camera. If you need a retouching partner who makes your work look the way you shot it, talk to us.

FAQ

Retouching questions, answered.

Five questions
What kinds of retouching do you handle?

Fashion campaign, high-volume e-commerce and PDP, beauty and skin, and ghost mannequin and color matching. Senior retouchers on every project, no offshore farm-out, no junior-only queues.

What file formats do you deliver?

Layered PSDs plus flats in the sizes you need, delivered via Frame.io, Dropbox, or your stack. Crops and color specs are matched to your marketplace requirements.

Who is WBF retouching for?

Brands with recurring image volume that need a consistent standard, and photographers who need a retouching partner that protects their reputation with the brand.

Bring us the batch that's due next.